Specialized Bicycles

Ask anyone at Specialized, and they will tell you building bikes isn’t a job, it’s an obsession. This type of enthusiasm has been key in the evolution of Specialized over the last twenty years. People who don’t ride bicycles might not understand this kind of dedication, but the men and women at Specialized agree, in order to become one of the best bike manufacturers in the world, one must be a fanatic. From the product designers to the research and development team, searching out and applying innovation is what it is all about. Specialized is a company that builds bikes the way they ride, all out with an eye towards  constant improvement.

Trek Bicycles

Established 1976, in Waterloo, Wisconsin, Trek Bicycles began with five employees putting together steel framed road bikes in an old barn. Trek produced its first mountain bike in 1983, that same year, they sponsored the very first Trek team. In 1985, the company began production of aluminum frame bicycles. This technology was followed up in 1986 with a full carbon frame road bike. Trek’s ability to push the limits of bicycle design keep them at the forefront of a highly competitive industry. Their dedication to being the best culminated with the unprecedented success of Lance Armstrong and his teammates in prestigious international stage races such as the Tour de France.